The Experience Economy Essay Example | Topics and Well Written Essays - 1500 words

The Experience Economy - Essay ExampleThe importance of themes can be seen in the winner that businesses that have identified a right theme for their business activity have attained. It is this right theme that gives customers something to associate with the business activities of the business enterprise. Very green examples of this are eateries that have identified a theme and built their business activities around such a theme. Customers coming to such eateries attracted by the theme ready out like Hard Rock Caf or the House of Blues and continue coming there because the experiences there have appealed to all the five senses of sight, hearing, touch, olfactory perception and taste.Chapter One on Welcome to the Experience Economy attempts to convey the message or argument that experiences are a clear and distinct economic fling and provides the means for future economic growth against stagnation since the agrarian economy and the scale economy of industrialization. The book start s with these words Commoditized. No company wants that word employ to its goods or services. (p.1). However, that is exactly what has happened. With the sole concentration on price there is hardly any differentiation between products and services and so margins crash. deep brown is a true commodity. Yet, it also offers to be a commodity, good, or service depending on the how customers can be made to attribute set to it. Sold as coffee beans it remains a commodity, but as coffee powder it becomes a good. However, sold in a restaurant the value of ambience lifts the value of a cup of coffee sold and provides a sensation of experience to the cup of coffee through teasing the senses, through theatre experience or the like and thus the value of the cup of coffee rises even further. This is the economic offering that experience offers and the basis of the experience economy of the authors.In Chapter Two on Setting the Stage the authors try to reinforce this message by taking and demons trating with examples